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Your client’s hair is as unique as you are - and so are their challenges they face in keeping it healthy and vibrant. That’s why Davines created Naturaltech Tailoring - an exclusive in-salon treatment range that is customisable to your client’s hair.
Not only does it deliver results instantly, with no processing time, it’s also as good for the environment as it is for your hair. Each of the 24 possible hair infusions feature a natural active ingredient, studied at the Davines Scientific Garden in Parma and grown in Italy according to the principles of Regenerative Organic Agriculture.
The exclusive hair care diagnostic tool
The tailored hair treatment experience begins with a consultation with you, the in-salon expert, using the exclusive Tailoring Consultation Digital Tool. The results will allow you to identify your clients primary and secondary hair concerns, and to then give them personalized advice and create a dedicated recipe from the Naturaltech Tailoring range of products, which will be mixed on the spot especially for your client.
One range, 24 ways to boost your client’s hair health
The herbal hair infusions treatments blend two important components: a naturally derived base plus a botanical extract booster. The result is a fluid formula that is personalized to your client which is easy to apply and able to deliver immediate results without any processing time.
In total, there are 24 possible combinations, each of which deliver immediate effects with no processing time, so your client will notice the difference even before they step out of the salon.
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Forfineandthinninghair:NaturaltechTailoringVolumeBaseIt starts with a highly naturally derived serum base. The choice of the cutting-edge base products is directed by whatever you as the in-salon expert identify as their primary hair health challenge.
Made with cellulose fibres extracted from wood to naturally coat hair, adding extra body.
Result: 15% more voluminous hair*
*Independent laboratory, subjective evaluation on 20 subjects.
Fordryandbrittlehair:NaturaltechTailoringMoistureBasePlant oils give us bio-based elastomers that create a film, reducing dehydration and improving softness.
Results:
● 20.7 times more hydrated*
● 87% easier to detangle**
● 70% softer***Independent laboratory, instrumental test on hair locks.
*Internal laboratory, instrumental test on hair locks.
***Independent laboratory, clinical evaluation on hair locks.
Forcolouredtreatedhairinneedofshine:NaturaltechTailoringRadianceBaseLight reflecting RSPO mass balance certified palm oil makes hair radiant and soft.
Results:
● 30.5% shinier*
● 3.5 times more shine**
● 58.8% softer***Independent laboratory, instrumental test supported by clinical evaluation on hair locks.
*Independent laboratory, instrumental test supported by clinical evaluation up to 72h on hair locks.
***Independent laboratory, clinical test on hair locks.
Forfragileandstressedhair:NaturaltechTailoringStrengthBaseA new molecule derived from sugar penetrates deep into the hair’s keratin structure, creating new bonds.
Results:
● 28% less breakage from brushing*
● 26% increase in hair fibre strength**
● Reinforcement lasts up to 5 washes****Independent laboratory, instrumental test on hair locks on strength base
fortifying booster.
**Internal laboratory, instrumental test on hair locks on strength base +
fortifying booster.
***Internal laboratory, instrumental test on hair locks on strength base +
fortifying booster after 5 washes.
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VolumizingboosterMallow flowers produce a substance that swells as it binds with water, giving hair a full-bodied look.
Results:
● 2 times more volume*
● 3.5% thicker hair**Independent laboratory, subjective evaluation on 20 subjects.
*Independent laboratory, instrumental test on hair locks.
HydratingboosterThen you add a botanical extract booster. Once you and your client have settled on the most appropriate base, it’s time to build up the herbal infusion using one of six botanical extract boosters, with ingredients grown using regenerative organic agriculture processes.
Mucopolysaccharide molecules from the prickly pear have the ability to bind water, hydrating hair and making it softer and easier to comb.
Results:
● 18.3 times more hydrated*
● 55% easier to detangle**
● 45% softer hair***Independent laboratory, instrumental test on hair locks.
*Internal laboratory, instrumental test on hair locks.
***Independent laboratory, clinical evaluation on hair locks.
IlluminatingboosterThe low pH tartaric acid extracted from red grapes help close hair cuticles, promoting the hair’s natural shine.
Results:
● 34.6% shinier immediately*
● 4.3 times more lasting shine**
● 68.8% softer***Independent laboratory, instrumental test supported by clinical evaluation on hair locks.
*Independent laboratory, instrumental test supported by clinical evaluation up to 72h on hair locks.
***Independent laboratory, clinical test on hair locks.
FortifyingboosterAmaranth - a high protein, gluten-free cereal - provides the amino acids needed to strengthen hair damaged by heat, pollutants and chemical treatment.
Results:
● 28% less breakage from brushing*
● 26% increase in hair fibre strength**
● Reinforcement lasts up to 5 washes***Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.
*Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.
***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.
ControllingboosterElderflowers add sugars to provide a protective and smoothing coat as well as nutrients that boost shine.
Results:
● 3.5 times silkier and smoother hair**
● 3 times more control and 7 times more compactness after 72 hours**
● 70% easier to detangle for up to 8 hours*Internal laboratory, instrumental test on hair locks.
*Independent laboratory, clinical test on hair locks
BlondebrighteningboosterMyrtle’s naturally blue berries are rich in flavonoids, powerful antioxidant molecules that offer UV protection, while the Jagua fruit balances light reflection.
Results:
● 5.5 times more reflective blonde*
● 2.5 times more shine**
● Antioxidant protection***Independent laboratory, clinical test on hair locks.
*Independent laboratory, instrumental test on hair locks supported by clinical evaluation.
***Independent laboratory, instrumental test on hair locks.
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Two ways to get the Naturaltech Tailoring experience
Whether your client has time to indulge or needs results on the move, there is a specifically designed Naturaltech Tailoring experience for them all.
For instant results, fast: Herbal Hair Infusion Fast Treatment
If your client needs results fast, choose the Herbal Hair Infusion Fast Treatment, which delivers immediately, with no processing time. The diagnostic process is simple thanks to the Naturaltech Tailoring Consultation Digital Tool, and you, as the in-salon expert will mix a custom blend of products to create your client’s personalised treatment on the spot.
For a more indulgent experience: Herbal Hair & Scalp Ritualistic Treatment
As the in-salon expert, your clients will place their care into your hands, After a thorough diagnostic and consultation process, you will prepare your clients custom Herbal Hair & Scalp Ritualistic treatment, applying it with a soothing brush before finishing the experience with a relaxing hand massage.
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SustainablehairtreatmentsbyDavines
The Naturaltech Tailoring Story has its origins in the Davines scientific garden in Parma, Italy. Our researchers have studied thousands of plants, drawing on the wisdom of nature in order to replace synthetic chemicals with natural origin ingredients. That means our products are silicone-free and contain no artificial fragrances. Sustainably grown in partnership with local organic farmers using regenerative methods, the botanicals are then extracted using low-energy methods, to protect our planet while enhancing the unique beauty of your hair. And it’s not just Davines formulas that are sustainable - a lot of effort has been made for the packaging to be as kind to the planet as possible too. The innovations include a reusable bottle applicator, fully recyclable packaging, and post-consumer recycled bottles. As well as this, all treatments are produced and packaged at the carbon offset Davines Village.