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Earth’sfutureisinourhands
Imagine a powerful solution to heal our planet: regenerative organic agriculture – a modern approach to traditional farming that can safeguard biodiversity, increase soil carbon storage, and promote the growth of healthier plants.
CHOOSE/withpurpose
This limited-edition hair and body wash bar is our regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet. With an Earth-first approach, it is 99.7% biodegradable and packaged in 100% recyclable paper, making it suitable for use at home or wherever life takes you. Enriched white yarrow extract cultivated at the European Regenerative Organic Center in Parma, Italy, this creation stands as a testament to our commitment to regeneration.
Thanks to your support, we have been able to contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture.
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Producthighlights
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Enriched with regenerative organic white yarrow extract
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Hydrating on hair and softening on skin
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Made in Italy
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Vegan friendly
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Meetthescientists
Focusing on regenerative organic white yarrow – our activist[R symbol] ingredient – R&D Director, Eve Merinville and medicinal plant expert Simon Jackson take us on a botanical journey through the Davines Group Village from the Scientific Garden to our in-house lab.
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WelcometoEROC
TheEuropeanRegenerativeOrganicCenter
Our 17-hectare research center dedicated to regenerative organic agriculture here in Parma, Italy.
Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients. In 2023, for the first time, we cultivated a regenerative organic ingredient here destined for a new product, tracing its path from soil to science to you.
This field, this regenerative movement, comes down to the harmony of soil, science and the farmers we ask to embrace tried-and-true old ways, modernized today.
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Minimum soil disturbance
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Biodiversity safeguard
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Rotation and cover crops
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No chemicals
2024Hair and body soap bar, with white yarrow extract, the first Davines-grown regenerative organic ingredient.
2023Lifestyle tote bag, made of regenerative organic certified cotton.
2022Hair and body wash with Activist® ingredients grown according to the ROA principles.
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Ourstory
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