Grow
    Beautiful

    We
    are
    committed
    to
    taking
    climate
    action
    by
    deeply
    integrating
    beauty
    and
    regenerative
    organic
    agriculture
    to
    heal
    our
    planet’s
    soil.

    Earth’s
    future
    is
    in
    our
    hands

    Imagine a powerful solution to heal our planet: regenerative organic agriculture – a modern approach to traditional farming that can safeguard biodiversity, increase soil carbon storage, and promote the growth of healthier plants.

    Product
    highlights

    Enriched with regenerative organic white yarrow extract

    Hydrating on hair and softening on skin

    Made in Italy

    Vegan friendly

    Meet
    the
    scientists

    Focusing on regenerative organic white yarrow – our activist[R symbol] ingredient – R&D Director, Eve Merinville and medicinal plant expert Simon Jackson take us on a botanical journey through the Davines Group Village from the Scientific Garden to our in-house lab.

    Welcome
    to
    EROC

    The
    European
    Regenerative
    Organic
    Center

    Our 17-hectare research center dedicated to regenerative organic agriculture here in Parma, Italy.

    Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients. In 2023, for the first time, we cultivated a regenerative organic ingredient here destined for a new product, tracing its path from soil to science to you.

    This field, this regenerative movement, comes down to the harmony of soil, science and the farmers we ask to embrace tried-and-true old ways, modernized today.

    Minimum soil disturbance

    Biodiversity safeguard

    Rotation and cover crops

    No chemicals

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    Our
    story

    Our
    values