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CleanIngredients
Whenever possible, we use natural, biodegradable, and eco-certified ingredients obtained from renewable and sustainable sources with traceable origins. We pay close attention to where each ingredient comes from, its quality, and its performance. How do we guarantee their efficacy? We work with universities and research centers around the world to test our ingredients, and we also put them through rigorous testing ourselves.
At Davines, we like to use ingredients that are closely tied to the traditions of where they come from. The olive, for example, is a traditional tree of the Mediterranean Basin. It’s symbolic of our Italian roots, and we use olives from Sicily in formulations like our Essential Haircare LOVE Smoothing line.
Our ingredients are:
Beneficial to biodiversity
Natural, organic, or eco-certified, whenever possible
Tested by multiple entities to ensure quality
Biodegradable, whenever possible
Manufactured in compliance with eco-ethical standards
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SustainablePackaging
Sustainability doesn’t stop at the formula. Davines products are preferably packaged in recycled or renewable sourced materials with the aim of abandoning the use of virgin and fossil fuel-based materials to reduce the environmental impact of our products.
When designing our packaging, we aim for simplification. This means using minimal, mono-material packaging that is easy to separate for collection and recycling. We continue to explore alternatives to virgin, fossil fuel-derived materials and collaborate with our packaging suppliers on waste reduction.
Our packaging research and development strategy entails:
Reducing the weight of packaging while maintaining its functionality
Eliminating unnecessary packaging elements to prevent waste
Using recycled materials or materials from renewable resources
Following the principles of a circular economy by prioritizing mono-material packaging to enhance product recyclability
Designing packaging for reuse
Optimising logistics and transportation to minimize our carbon footprint
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OurProductLines
We have a broad assortment of everyday care and styling products, plus treatments exclusively for professional use.
Read on for an overview of our diverse offerings.
Colour Lines
Between our permanent color and pigmented conditioners, we strive to inspire and encourage creativity and individuality. Our coloring products are available to Davines Professionals only.
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ANewColour
A complete permanent color system that can provide up to 100% coverage of white hairs, easily change reflects, darken, or lift hair up to three levels. With the use of the 000 Booster, it’s possible to lift up to 4.5 levels.
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Alchemic
A system of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetic color. Six non-permanent tones can be used individually or mixed together to maintain and enhance natural and cosmetic color, so you get free reign to experiment without worrying about long-term effects.
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FinestPigments
A simple and quick color system that enhances natural color, adding new reflects that gradually fade in eight to 10 shampoos. Can be applied pure, mixed, or diluted with gloss to create shine and revive natural or cosmetic color. Finest Pigments are exceptional for toning highlights and achieving intense reflects on bleached hair. They’re also great for naturally blending those first white hairs.
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MaskwithVibrachrom
Our permanent, cream-based color conditioning system that uses novel technology to change reflects, darken, lighten, and cover white hair by up to 100%. Mask with Vibrachrom contains a conditioning agent rich in shine-enhancing Omega 9 and a phospholipid carrier that prolongs color. With 108 shades, this line provides a toolkit for maximum color possibilities.
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TheCenturyofLight
Contains three coloring products: Progress, a multipurpose bleaching powder for partial or total lightening techniques; Liberty, a lightening powder for freehand techniques; and Tolerance, an ammonia-free lightening oil.
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View
A versatile, easy-to-use system that can be applied to shampooed, towel-dried hair without lifting natural melanins first. View is a delicate non-committing, demi-permanent color that adds tone to both natural and bleached or lightened hair, blends white hair up to 50% and enhances shine with the Gloss treatment.
Everyday Care Products
Whether you’re looking for a shower ritual, prescriptive treatments, or daily protection, we have an extensive range of products keen to make your acquaintance.
Here’s a snapshot of our care lines.
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EssentialHaircare
Great for every hair type, Essential Haircare is a line of nine families that each target a specific function such as nourishment, hydration, volume, or smoothness. They’re formulated with Italian Slow Food Presidia farm ingredients that protect biodiversity.
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Naturaltech
Formulated with the finest natural ingredients and cutting-edge technology, Naturaltech is the answer to scalp and hair struggles. Packed with high-performing ingredients, these products can help expand your salon service options and offer your clients effective and unique solutions. We also offer Naturaltech Tailoring, a range of salon-exclusive treatments designed to be customized to your client.
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OI
OI is a longstanding customer favourite, providing absolute beauty with nourishing and shine-enhancing ingredients. Its signature aroma will have your clients coming back for more.
This is a mere glimpse of our extensive care range. Visit our Products pages to discover Heart of Glass, our line dedicated to blondes, and Liquid Spell, which transforms your hair as it shapeshifts from a liquid to a mousse. While you’re there, check out our line of versatile hair masks called The Circle Chronicles, and Authentic Formulas, gentle products that can be used for hair, face, and body.
Our Styling Line
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MoreInside
Our versatile More Inside styling line celebrates humankind and inner beauty in all its complexity. The line includes dry shampoo, serums, primers, gels, hairsprays and more. They’re amazing on their own but can also be layered together for peak finishing performance. Take whatever you desire from these products — use them to take your styling routine and creativity to the next level.
EducationalResourcesforDavinesProfessionals
We are constantly searching for inspiration — and for ways to inspire our brilliant Davines experts, too. Although hair is our bag, we also love art, design, and fashion. We love to listen and learn from each other. Davines collaborations are all about interdependence.
Growth is essential to our professional partnerships, and we provide special courses, business classes, and online resources to help you level up your expertise and spark inspiration. Davines Professional is your one-stop shop for resources and brand news. We’ve loaded this site with marketing content, videos, and imagery to create in-salon collateral and custom social media posts. Feel free to use this platform to collect inspiration from fellow Davines artists and our talented Hair Art Director. It’s also where you’ll find our educational portfolio, classes, and product tutorials.
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Ourstory
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