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Even more Essential, even better
At Davines, sustainability is at the heart of everything we do - and that means product packaging has always been an important focus for us. Now, after much research and testing, we’ve developed a new solution that’s good for your hair and for the planet: refill pouches for five of our best-selling shampoos.
The new shampoo refill pouches will be available for the best-selling Essential Haircare range, which includes NOUNOU, MINU, LOVE SMOOTHING, LOVE CURL, and MOMO. Each product addresses a unique hair care need, while supporting biodiversity by using and showcasing ingredients from Italy’s Slow Food Presidia.
WhychooseEssentialHaircarerefillpouches?
Sustainable packaging: each 500ml pouch uses 74% less plastic compared to two Essential Haircare 250ml bottles*, reducing your plastic waste and the CO2 emissions related**.
Recyclability: the pouches themselves are recyclable*** - check your local recycling rules for seamless disposal.
Sustainable lifestyle: embrace a sustainable lifestyle by refilling, reusing and recycling - where else could you apply this thinking?
1x500ml Essential Haircare refill pouch compared to 2x250ml Essential Haircare shampoo bottles.
*Thanks to -74% plastic of 1x500 ml Essential Haircare refill pouch compared to 2x250ml Essential Haircare shampoo bottles.
***Mono-material pouch. Check your country's disposal info.
NOUNOUIdeal for: Dry or damaged hair.
Action: Nourishing and repairing.
Slow Food Presidium: Torre Guaceto Fiaschetto Tomato extract, rich in carbohydrates, proteins, and vitamin C.
MINUIdeal for: Coloured hair.
Action: Illuminating and colour protecting.
Slow Food Presidium: Salina Caper Blossom extract, rich in quercetin with potent antioxidant power.
LOVESMOOTHINGIdeal for: Frizzy and unruly hair.
Action: Anti-frizz and smoothing.
Slow Food Presidium: Minuta Olive, packed with fatty acids and vitamins, improving softness and smoothness.
LOVECURLIdeal for: Wavy or curly hair.
Action: Elasticising and controlling.
Slow Food Presidium: Noto Almond extract, rich in proteins and vitamins to hydrate while enhancing any type of curls.
MOMOIdeal for: Dry or dehydrated hair.
Action: Deep hydration.
Slow Food Presidium: Paceco Cartucciaru yellow melon extract for ultra-moisturising.
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How to refill the shampoo bottle from a pouch
Refilling your shampoo bottle from a pouch is not only eco-friendly but also incredibly simple. You don’t even need to wash out your shampoo bottle first.
Step 1: In a clean, dry place, remove the cap from the shampoo bottle.
Step 2: Pour the shampoo from the refill pouch into the bottle.
Step 3: Screw the cap back on the bottle and close the refill.
Step 4: Keep a note of the date you refill your bottle and the batch number for easy tracking.
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Essential Haircare: our commitment to biodiversity
The new Essential Haircare shampoo refill pouches are just the latest step in a journey that started 20 years ago.
One of the things that makes the Essential Haircare line special is the fact that each product contains high percentages of easily biodegradable natural origin ingredients, including ingredients from the Slow Food Presidia Foundation. This institution protects small-scale producers and farmers, and keeps endangered plant species alive and thriving, protecting both artisan traditions and the biodiversity of our planet.
The range is also designed to be gentle on the hair, producing immediate results while protecting the hair from external stresses. All products are produced at the Davines Village in Parma, Italy, using 100% renewable electricity, and any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.
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Will you join the ‘refillution’?
At Davines we believe that we all have the potential to be a powerful force for good - and we’re that much more powerful if we work together. By choosing our refill pouches, you're making a statement – reducing plastic waste and championing sustainability. Make a difference in your salon and join the "refillution" today!