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Whateverblondeyouliketobe,we'llstandbyyou
In the Heart of glass formulations, the Davines laboratories have expertly combined cutting-edge technological ingredients with innovative natural raw materials, to obtain products with a proven cosmetic effect that protect and treat hair, with high percentages of naturality and biodegradability.
Heart of glass the perfect line, especially for bleached or lightened hair, which is often subjected to treatments that can weaken the hair fibre or affected by external agents, UV rays, mechanical or thermal stress.
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PerformanceandSustainability
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The outstanding cosmetic effect, combined with the nutritive, strengthening and protective properties, obtained thanks to the presence of high-performing technological elements and natural raw materials, such as the Biacidic bond complex, Baobab extract, the exclusive Fortifying botanical shield and the innovative Illuminating amino concentrate.
The Heart of glass line maximises the use of natural and highly biodegradable raw materials, suggesting them as excellent alternatives to traditional substances, such as silicones, acrylates, and synthetic pigments.
Heart of glass products contain from 83,3% to 96,8% natural ingredients* and from 89,0% to 98,5% biodegradable ingredients**.
All the references of the Heart of glass line are free from silicones.
*Calculated deeming only ingredients without any synthetic portions (of 100% natural origin) to be of natural origin. This criterion is different and more restrictive than the one commonly used by other brands.
** Calculated in accordance with the methods OECD 301 which applies the term “readily biodegradable” to ingredients which, in 28 days, have degraded to at least 70%.
*** We choose not to use silicones where possible to reduce our environmental impact.
Creative Concept
To unite blonde women into a single cluster is impossible, as every blonde woman is blonde for different reasons. Blonde is in fact the color many women choose to make a life change remarkable, or when they want to be noticed, or when they feel comfortable with themselves.
Heart of glass is for each of them, who don’t like stereotypes or models, but have their own personality that stands out. Heart of glass owes its name to a cool song of the ‘80s, that was interpreted by an iconic super blonde singer. The line and its name embody what we mean for a modern blonde: delicate and strong, hyper-feminine and masculine, punk and pop doll at the same time.
Sustainable Packaging
The bottles and jars are made of 99% post-consumer recycled plastic, the black colour of the packaging is obtained with a special recyclable dye that allows the sorting and recycling process to be carried out. The materials used for the packaging of this line are fully recyclable.
Multi-functional approach
Heart of glass is conceived specifically to meet, with a single line of products, the main requirements of blonde hair, with a synergic and complete action in terms of cosmetic effect, protection of the hair fibre, and colour control.
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KeyIngredients&VisibleResults
Thanks to the Baobab extract:
Dry hair becomes easier to comb by up to +67%.*
By using the complete Heart of glass system:
Up to +40% of resistance to hair breakage if the Intense treatment is left to act for 5 minutes.**
Resistance increases up to +57% if the Intense treatment is left to act longer, for up to 10 minutes.**
* Instrumental test performed on strands treated with Heart of glass Silkening shampoo and Rich conditioner enriched with Baobab extract compared to the same formulations without the extract.
**Instrumental tests on strands treated with the complete Heart of glass system compared to untreated strands.
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DigitalInformation
Presentation video of the line, from the offer to the formulation, from the creative concept to the way of use.
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Services
WithwhichsalonservicescantheHeartofglassproductsbecombined?
Thanks to its strengthening, protective and repairing properties on disulfide bonds, Heart of glass is ideal after lightening and bleaching services with The Century of Light or even after toning services with View, as well as after permanent colouring services.
How and when to use the Heart of glass line
Heart of glass is a compact line that can be used easily and quickly, to be offered as a regular in-salon service for clients with blonde hair. Thanks to the adaptability of the products and the reduced processing times, it is also perfect for at-home use to maintain the beauty and well-being of blonde hair. The products can be used as a complete system to maximise their benefits with consistent application, or can be combined flexibly, based on the condition and needs of various types of hair.
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