Mask
    with
    Vibrachrom™

    What
    is
    art
    if
    not
    a
    state
    of
    being?

    Quinoa Protein Extract

    A quinoa protein extract, with the power to increase colour absorption during the colour service and ensure that the hair fibre retains colour for longer.

    Conditioning Agent Rich in Omega-9 (ω-9)

    Vegetal derived, able to form a lipid film that protects, smooths and nourishes hair enhancing inner and outer light refraction: outer refraction, creating extra shine, is due to the compactness of the hair.

    Phospholipid Carrier

    Inspired to the textile world and never used before in cosmetics, it increases pigment permeability by reducing surface tension. Thanks to its dispersant capacity, the phospholipidic carrier guarantees a uniform migration of the colour molecules evenly throughout the hair length thus increasing shine, and equalizes colour more homogeneously even on particularly porous or resistant white hair. This ensures durable, longer-lasting colour.

    Creative Concept

    We chose black and white photography, which represents the foundation of artistic power from which colours are expressed. It is light that stands out in black and white and it is light that defines and reveals colour.

    Sustainable Packaging

    Emissions from Mask with Vibrachrom™ packaging production are compensated by participating in reforestation projects. The quantity of packaging material used has been reduced as much as possible, eliminating any unnecessary material and thus optimizing transportation, further reducing CO2 emissions. The packaging is made of FSC recycled paper and is compostable.

    Low Ammonia Content

    The pleasing scent of Mask with Vibrachrom™ actively disguises the smell of ammonia, for a more pleasant colour experience.