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Evenmoreessential,evenbetter
Fromnowon,theformulationsoftheMomo,Dede,LoveandVolushampoosarealsoavailableinanew,solidform,wrappedinessentialpackaging,madejustofpaperandfullyrecyclable.
Solid Essential haircare shampoos are as creamy and gentle as their liquid versions, but they travel better, take up less space, and are wrapped in virtuous packaging, as it consists in their package leaflet.
100% paper wrapping, with minimized use of materials.
100% recyclable packaging.
Produced with a lower logistical and transport impact, thanks to the smaller volume compared to a traditional shampoo.
Highly biodegradable formulas from 97.1% to 97.4%* to minimize impact on the aquatic environment.
Practical use and transport wherever you like, at home, to the gym, on the go...
Duration of use: between 30 and 40 washes**.
*Calculated in accordance with the OECD 301 method which defines as readily biodegradable ingredients which, in 28 days, have degraded to at least 70%.
**The number may vary according to hair density, length and washing habits.
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Creative Concept
Essential Haircare is the line created to represent our values and good intentions, with active ingredients from Slow Food Presidia chosen to promote biodiversity as a natural asset for future generations. Essential Haircare, however, is born with another important feature: the content is more important than the container; good and beautiful formulas that triumph over packaging. This line introduced the concept of low-environmental- impact packaging, due to the smaller quantities of materials needed and used, as it can be reused.
Once the product has been used up, it can, in fact, become a handy receptacle for anything you wish to keep or store, triggering for the first time the need to think about reuse, even before recycling.
Environmental Sustainability
The solid shampoo bars are packed in fully recyclable wrappers, made of 100% FSC paper from responsibly managed forests. This lightweight, minimal packaging is ideal to contain solid shampoos with artisanal simplicity. The inside features a precious virtue: practical tips to make the most of shampoo bars and optimise their duration, thus preventing any kind of waste.
The CO₂ generated by the raw materials, production, packaging, transport, and final disposal of the solid shampoos is offset through the EthioTrees reforestation project, supported by Davines.
The EthioTrees project supports the regeneration of soil and forests in Ethiopia’s northern region of Tigray, in the Tembien Highlands, that are at risk of desertification.
Protection of Biodiversity
Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidium, which features the story, the face and the name of the person who grew it with care and passion.
What makes our solid shampoos so special?
Unlike traditional soaps that have a high pH and do not contain conditioning agents, the technology behind the formulas of Essential Haircare solid shampoos is completely different: it allows to use a mixture of particularly delicate surfactants and it has a skin-like pH, for a very gentle but effective cleansing action that can provide compactness and brightness to the hair fibre.
Thanks to this advanced technology, the formulas can be added with a mix of conditioning agents, which are raw materials able to bring softness to the hair and improve its workability, calibrated to meet the needs of different hair types and to create a rich, creamy foam. Some of the conditioners are of natural origin, stem from brassica and are used as a botanical alternative to silicones.
Finally, the formula used allows to enrich our solid shampoos with natural ingredients, such as active ones from the Slow Food Presidia, through which we help preserve biodiversity.
Just like the original Essential Haircare formulation philosophy, the solid shampoos only contain what is essential for the effectiveness of the formulas. This is why we have chosen to maintain their natural colour, without adding any bleaching agent, in order to minimize the impact on aquatic environment. Any slight colour variation of the product over time is therefore evidence of the authenticity of its formula.
The formulas do not contain sulphates, preservatives, silicones.
An ancient technique for a new, sustainable version of slow food extracts
To ensure optimal performance and maximise the effectiveness of the active ingredients from the Slow Food Presidia, the Davines laboratories have revitalized the ancient technique of organic maceration.
Through a slow, patient process, the most important properties of the natural raw materials from which our Slow Food extracts are derived can be kept unchanged thanks to this technique, which refers to past times and, at the same time, combines the most current scientific knowledge. It also uses sunflower oil as a sustainable and natural alternative to chemical solvents, traditionally used.
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Howtouseyourshampoobar?
Wet the solid shampoo with water and work it with your hands to create a soft, creamy foam.
Apply the foam to wet hair and massage until the product is evenly distributed.
Rinse thoroughly and repeat if necessary.
Follow with suitable conditioner if needed.
The feeling on wet hair may be different from what you’re used to with traditional shampoos. Do not worry. Once dry, your hair will be light, soft and bright.
How to prevent waste and make your shampoo bar last long?
Do not waste water: remember to turn the tap off during the application of your solid shampoo.
Rinse your solid shampoo after use.
Do not leave your solid shampoo exposed to water and humidity.
Air dry your solid shampoo after use. Store your solid shampoo in a closed container once completely dry.