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Ammoniafreepermanentcolouringsystem,inspiredbynatureandconceivedandformulatedbyDavinesLaboratoriestoofferthehighperformanceoftraditionalcolour.
The ideal instrument for the hair colourist to turn colour into endless creative possibilities. A complete system that can cover white hair completely, easily change reflects, darken, and lift hair up to three levels, with the use of the 000 Booster, up to four and a half levels of lifting is possible.
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A 3 components colour system will guarantee maximum performances, extreme comfort both for the stylist and the customer.
Gentle colour's formulas with emolilients and moisturizing ingredients, such as vegetal vaseline, made of castor oil and carnauba wax for soft hair and such as carotenoids and melanin, derived from plants, that counteract free radicals and have antioxidant properties for intense and velvety colours. Metasilicate, which is part of the cream base, is a natural and biodegradable powder rich in silica. Thanks to its high refractive index, it ensures long-lasting colours that are shiny and bright. Ammonia Free: with MEA, that is a liquid, water soluble and biodegradable: it doesn’t smell because it is not volatile. It is a natural substance that has also a biological function in human beings. Without fragrance: fragrance is not needed because there aren’t unpleasant smells to be covered and also fragrances may cause reactions
Ammonia-free Permanent Colouring System
A NEW COLOUR is composed by three components:
• cream colour
• cream base
• dedicated activators (5 vol, 10 vol, 20 vol, 30 vol and 40 vol)
To achieve the desired performance, the three components must always be mixed together following the instructions given below. For example, not using the cream base or using activators other than A New Colour Activators will prevent the system from working properly.
Benefits of the Line
Extraordinarily velvety, intense and multi-faceted colours:
• with natural anti-oxidants for long-lasting, shiny colours
• ammonia free, for an odourless and pleasant application
• delicate formulas for smooth and hydrated hair
• complete, simple and flexible system
• thanks to the creamy formula, it is very easy to mix and apply.
Sustainable Packaging
Carbon Neutral Packaging, no plastic sleeve for the colour tubes.
Velvety and Multifaceted Colours
The result is soft hair with saturated, intense, warm and velvety colours.
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ColourServices
Regrowth application
Prepare the desired amount of mix weighing colour, cream base and activator following the mixing ratios given according to the desired result.
Apply the mixture to the root area. Processing time 35 minutes.
If the lengths and ends have a minimum fading (up to half a level and partial loss of the reflect intensity), after a standard processing time, add a bit of water and rub the colour into lengths and ends at the shampoo basin for 5 minutes. If the lengths and ends have a medium fading (up to one level and partial loss of reflect intensity), after 25 minutes from the application of the colour to the root area, prepare a new mixture using activator 10 vol and apply it to lengths and ends for 10 minutes. Overall processing time: 35 minutes. If the lengths and ends have a high fading (more than 2 levels and total loss of reflect intensity), after having applied the colour to the root area, prepare the mixture again and apply it evenly to lengths and ends for a processing time of 15 to 35 minutes, (according to the fading) during the standard processing time.
First application - Virgin hair
Prepare the desired amount of mix weighing colour, cream base and activator following the mixing ratios given.
Apply to lengths and ends. Processing time: 15 minutes. Without removing the colour, prepare a new mixture and apply it to the root. Processing time: 35 minutes.
We suggest using the same volume of activator both for the root area and for lengths and ends.
Coverage of particularly resistant hair
A New Colour Natural Intense nuances provide a more intense white hair coverage and are particularly useful in cases of resistant white hair. For optimum results, it is recommended to use Natural Intense nuances only when more 50% of white hair is present and with 20 volume Activator.
Instructions
A complete system that can cover white hair completely, easily change reflects, darken, and lift hair up to three levels, with the use of the 000 Booster, up to four and a half levels of lifting is possible.
Upon completion of the processing time, adding a little water and emulsify the colour. Rinse thoroughly, then wash with the most appropriate Davines shampoo. Rinse, then apply the most appropriate Davines conditioner. After processing time, comb the hair before rinsing.
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