The Present Time is our new low commitment, ammonia-free, demi-permanent colour line with 60 nuances offering up to one level of lightening and colour deposit that lasts up to 24 shampoos and fades true to tone

By choosing to use the The Century of Light refill kit, you reduce your plastic use and help create a more sustainable salon that cares for the environment.

We’re excited to welcome a brand new product to the OI range, designed especially for customers with fine hair, offering weightless body and shine.

Redefining sustainability in your salon

Nel 2024, dal 6 all'8 ottobre, terremo il biennale Worldwide Hair Tour (WWHT) a Berlino. Daremo la parola a talenti di fama mondiale, come il nostro Hair Art Director Tom Connell e molti altri.

Continuing the tradition of theming our holiday collection around the heartfelt message, “diversity unites us.”

Evolve your customers’ natural curls and waves effortlessly from light summer looks to richer colours designed to glow through the winter. 

At Davines, we are not just a brand, we are a community dedicated to fostering positive change.

Our new The Century of Light Progress refill packs make the process of hair lightening a little gentler on the environment.

"I can't leave my salon without Liquid Luster!"