Alchemic:
    Temporary
    Colouring
    System

    We
    want
    to
    connect
    very
    strongly
    science
    and
    nature,
    culture
    and
    technology
    in
    order
    to
    express
    our
    brand
    values
    through
    each
    of
    our
    project,
    and
    each
    of
    the
    products
    we
    create.

    Sacred
    geometry.
    Sacred
    colours.

    The word alchemic is related to Alchemy, a very ancient science based on chemistry, nature observation, plant knowledge, philosophy and geometry. The alchemist was indeed like a demiurge (Plato’s god), a transformer of new substances and matters in the immanent world.

    The alchemist is ideally the chemist of our laboratory, and, at the same time alchemists are the colorists of Davines salons around the world. The colorist combines his scientific knowledge to natural formulas in order to obtain the most refined transformations for his clients.

    Alchemic System

    Six intermixable shampoo and conditioner for endless creative freedom, enriched with direct pigments to offer intense and bright temporary colour with nourishing and conditioning effect.

    Alchemic Creative Conditioners

    Five colours designed to create or enhance creative chromatic results on light blonde natural hair and lightened hair up to a platinum blonde, while providing a conditioning effect.

    Selected Ingredients

    Shampoo formulated with 84% of natural derived ingredients and 97% of biodegradable ingredients and 100% natural derived surfactants for gently cleanse the hair. Conditioner formulated with 94% of natural derived ingredients (creative conditioners 95% natural derived ingredients) and 98% of biodegradable ingredients.

    Shiny and Soft Hair

    Shampoo:

    • Vitamins of the B group for a long-lasting moisturized action, to prevents hair damages, to give softness to stressed hair

    Conditioner:

    • Jojoba oil to give high shine, softness and conditioning effect to the hair

    Sustainable Packaging

    Sustainable packaging: bottles and jars made with recycled plastic (R-PET) and Carbon Neutral Packaging.