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      Versatile, low-commitment, and gentle on hair, discover our new demi-permanent colour for professionals.

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      • About us
        • Who we are
          • Our story
          • Our values
          • Our expertise
          • Our Academies

        • Our story

          Let's celebrate the milestones that have contributed to the Group's growth together with our Community

          Discover more

        • Sustainability Report

          Every year, we release a Sustainability Report to illustrate our goals and achievements over the past year.

          Read the Report
      • Products
        • Colour products
          • A New Colour
          • Alchemic
          • Finest Pigments
          • Mask with Vibrachrom
          • The Century of Light
          • The Present Time
          • View
        • Colour services
          • Permanent
          • Semi/Demi
          • Temporary
        • Styling
          • More Inside
          • Pasta & Love
        • Care
          • Authentic Formulas
          • Essential Haircare
          • Essential Haircare Shampoo Bars
          • Heart of Glass
          • Liquid Spell
          • Naturaltech
          • OI
          • SU
          • The Circle Chronicles

        • The Present Time

          Versatile, low-commitment, and gentle on hair, discover our new demi-permanent colour for professionals.

          Discover more
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